(Munich, Germany, Tel Aviv Israel – September 7, 2021) – Gauzy Ltd, a world leader in material science and nanotechnology, revealed today at the opening of the IAA Auto Show innovative applications for its active smart glass technologies, SPD (suspended particle device) and PDLC (polymer dispersed liquid crystal) at its booth, Hall A1, #93.
Joined by industry leading companies in its booth including long time partner Vision Systems, and in collaboration with LG Display, OLED powered by LG Display, and Texas Instruments, Gauzy is showing the automotive and transportation industry how its LCG® smart glass technologies are gearing towards a new standard in advanced glazing. LCG® Smart Glass with PDLC and SPD allows internal and external vehicle glass to be an active material that supports full shading and glare mitigation, temperature control, infotainment, advertising, vehicle-to-vehicle and vehicle-to-pedestrian messaging, all while enhancing the comfort and safety of drivers and passengers.
In addition to Gauzy’s booth, the company’s technologies are being exhibited around the show by other leading brands including BMW, Brose, and Sekisui.
AROUND THE SHOW
BMW: Revealed for the first time at IAA, BMW has created a new visionary headlight design for its BMWi Vision Circular Showcar, utilizing Gauzy SPD LCG® Technology integrated into automotive thin glazed glass. The all electric car features dynamic shading headlights that support a futuristic exterior. When SPD is off, the headlights are hidden. When the car turns on, the SPD turns transparent in response to an integrated system, instantly revealing headlights that illuminate the surrounding area. SPD based headlights open new design possibilities that support cutting edge designs. Executed with sporty elegance and precision, the BMWi Vision show car is the first successful demonstration of using the SPD Technology in a front light for both dynamic design and light control.
BROSE: In partnership with Gauzy, Brose is showcasing the most innovative uses of smart glass in the automotive industry. Gauzy’s laser patterned LCG® supports segmented light control, with passenger shading perfectly contoured to complement the sleek lines of the vehicle’s body.
Industrial lamination and complete system integration for OEM’s are on display now at Brose’s booth.
AT GAUZY’S BOOTH
Vision Systems: Known as The Architects Of Innovation, Gauzy’s long standing partner Vision Systems, are a leading system supplier of dimmable solutions to renowned key players of the transport industry. Vision systems offers a full range of products setting a standard in the field of smart glass, passenger comfort and safety.
At IAA, Gauzy and Vision Systems have partnered to showcase both segmented and unsegmented PDLC and SPD paired with high 3D and 2D curved thin automotive grade glazing. On display are three unique demonstors:
– highly curved, segmented, SPD unit that suits segmented shading in buses and marine applications
– mirror curved spd supports almost full privacy and shading paired with a mirror effect, ideal boats, buses, and specialty vehicles
– dual glazed PDLC and SPD paired with projection showing front or rear projection that can be used for passenger windows (external advertising and warning messages that are time and location based) or interior partitions (allowing the inside of a vehicle like a limo, or luxury cars with dividers, to have a different atmosphere as the projections can set different ambiances or communicate with passengers such as welcome messages, or the route being traveled
Texas Instruments: Texas Instruments DLP® Technology leads the industry in high resolution display and advanced light control solutions for personal electronics, automotive and industrial applications. TI offers a wide range of chipsets with various micromirror array diagonal size, resolution, brightness, and more to meet different needs of customers.
In its second collaboration following CES 2019 in Las Vegas, Gauzy and Texas Instruments are showcasing yet again the potential for pairing DLP® Technology based projectors with Gauzy PDLC to allow for dynamic transparent displays behind b-pillar. DLP® Technology with Gauzy PDLC technology supports ultra high contrast projection screens that can be used for time and location based advertising, or vehicle -to-vehicle or vehicle-to-passenger communication for a more connected and safer experience on the road. This marks the second time Gauzy and Texas instruments have presented together, and the companies will be presenting at SID in late September 2021
LG Display: Through its first collaboration with Gauzy at IAA 2021, LG Display will let visitors experience the many entertainment and informative experiences that its 55-inch Transparent OLED panels can bring public transportation services when replacing their vehicle windows. Moreover, with its transparent OLED technology, the company will cooperate with Gauzy to replace windows in various types of transportation vehicles to enable smart and dynamic transparent displays.
LG Display is set to unveil a total of two 55-inch Transparent OLED displays. One is equipped with IGU (Insulated Glass Unit) technology, a special tempered glass that provides the strength to handle impact and vibration. The second product is laminated with Gauzy’s SPD(Suspended Particle Device) Smart Glass technology, which enables high contrast ratios, thereby making the OLED even more adaptable to bright environments and shifting light conditions.
While SPD is on, a Transparent OLED screen can deliver clear visual content to show what is behind the display, increasing its potential for future Head-Up displays while making it a viable replacement for all greenhouse glazing where both information and a view of the outside is desired.
To create greater contrast when direct light hits while also providing shade for passengers to enhance the safe and comfortable travelling experience, SPD technology dims the Transparent OLED panel to any desired opacity, blocking up to 99 percent of light and allowing high contrast and rich colors through day and night. With outstanding application potential in both automotive and built environments, this newly-unveiled Transparent OLED presents the future of signage to all kinds of settings.
Not only does LG Display’s Transparent OLED displays for mobility boast strength and durability, but it also allows passengers to check transportation information at a glance and watch entertaining content on board, while giving advertisers the opportunity to get their products noticed.
“LG Display is pleased to showcase Transparent OLED displays designed for trains in the European market for the first time ever,” said Cho Min-Woo, head of the Transparent OLED business at LG Display. “LG Display will bring new possibilities with its Transparent OLED to the signage and mobility markets while delivering innovative and trendy new ways for all kinds of companies to display information through eye-catching spatial designs and interior effects.”
Eyal Peso, Gauzy CEO adds, “The future of displays is transparent, and it’s here now. The ability to make any window active, multifunctional, and the ability to provide both visual and thermal comfort alongside communication is one of Gauzy’s core goals. By adding our LCG® smart glass technologies to glass and other technologies like transparent OLED, together, we are setting a new standard in signage.
Last year, LG Display began replacing subway train windows in Beijing and Shenzhen, China, with the world’s first Transparent OLED panels for transportation, which now provide commuters in these cities with useful travel information like subway times, transfer information and flight schedules, on top of other daily information like real-time weather forecasts and news. The company also broke new ground by extending these futuristic displays to Japan’s overground trains, which helped the East Japan Railway Company receive the Digital Signage Consortium award for outstanding performance.
The company already showcased OLED’s potential in the mobility industry at CES 2020, showing how the innovative tech can elevate the consumer experience on airplanes and in vehicles. The following year, LG Display expanded the Transparent OLED experience to lifestyle settings outside the world of transportation, which included transforming the way we order food at sushi bars or watch TV from the foot of bed.
LG Display’s Transparent OLED is already being utilized in various areas. The company most recently collaborated with South Korea’s Kakao Mobility to install Transparent OLED panels in the parking lot of Seoul’s Trade Tower. With the installment of these displays, these unique panels add a vibrant and futuristic feel to an otherwise ordinary parking garage. Transparent OLED not only sports innovative technology to display content clearly but also a high level of transparency that makes striking spatial interior effects possible.
What’s more, LG Display has delivered numerous Transparent OLED panels to a popular Korean clothing store where it displays the brand’s advertisements while heightening the store’s atmosphere by seamlessly blending into the interior without compromising space.
Transparent OLED displays are not only extremely convenient and aesthetically pleasing, they also elevate the product and consumer experience in innovative, never-before-seen ways. This is thanks to OLED display’s self-emissive nature and no backlight, which allows a high level of transparency as well as a thin, lightweight and flexible design. Already having installed Transparent OLED displays as shop and subway train windows and in multiple signage forms, LG Display plans to expand the presence of this groundbreaking panel display in autonomous cars, aircrafts, and even home furniture in the future.
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About LG Display
LG Display Co., Ltd. [NYSE: LPL, KRX: 034220] is the world’s leading innovator of display technologies, including thin-film transistor liquid crystal and OLED displays. The company manufactures display panels in a broad range of sizes and specifications primarily for use in TVs, notebook computers, desktop monitors, and various other applications, including tablets and mobile devices. LG Display currently operates manufacturing facilities in Korea and China, and back-end assembly facilities in Korea, China, and Vietnam. The company has approximately 63,360 employees operating worldwide. For more news and information about LG Display, please visit www.lgdisplay.com.
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ABOUT GAUZY
Gauzy Ltd. Is a world leading material science and nanotechnology company, focused on the research, development, manufacturing, and marketing of light control technologies, including SPD (suspended particle device) and PDLC (polymer dispersed liquid crystal) that are paired with transparent raw materials including glass and polycarbonate. Headquartered in Tel Aviv, with additional manufacturing, operations, and sales offices in Germany, China, and the United States, Gauzy’s distribution channel of certified partners serves leading brands in over 40 countries. For more news and information about Gauzy Ltd, please visit www.gauzy.com
Media Contact: Brittany Kleiman Swisa, VP of Marketing
Tel: +1-214-501-2469 // Email: brittany@gauzy.com
